Stop Selling in Every Social Media Post
Does every social media post really need a sales CTA? Discover why constantly pushing products can undermine engagement, trust and long-term marketing results.
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Full-Time, Fractional or Agency?
Full-time marketer, fractional CMO or agency? Three different models, three different price tags. The right choice depends on your business needs, execution capacity and accountability for growth, not whoever has the prettiest pitch deck.
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Digital vs. Traditional? Wrong Question
Trade shows aren’t outdated. Google Ads aren’t automatically better. If a $10K event generates $50K in worthwhile revenue, book it again. The real divide isn’t digital vs. traditional marketing. It’s measurable marketing vs. marketing we do because “we’re supposed to.”
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If Everyone Is Your Customer, No One Is
Who’s your target customer? “Everyone.” Excellent. That should make the media plan easy. Here’s why trying to market to everyone usually produces marketing that matters to no one.
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Your Marketing Channels Aren’t Connected
Google Ads is doing one thing. Facebook is doing another. Email has declared independence. If your marketing channels aren’t working together, you don’t have a funnel. You have several marketing departments that have never met.
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5 Marketing Tasks AI Shouldn’t Do for You
AI can create 30 social posts before you finish your coffee. Great. The better question is whether it should. Here are 5 marketing tasks where human judgment still matters.
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Your Reports Have Data. Where Are the Answers?
Congratulations, your marketing dashboard has 47 charts. But does it tell you what to do differently on Monday? Here are 5 questions every useful marketing report should answer.
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5 Marketing Tasks You Should Automate
Still doing your marketing manually? Here are 5 tasks small businesses can automate to save time and stay focused on generating customers.
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Google Ads Get Clicks. Where Are the Customers?
Getting Google Ads clicks but no customers? The problem may not be your ads. Here are 5 places to look after the click.
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Which Marketing Channel Should You Fix First?
Not sure whether to fix your ads, website, SEO, social media, or email first? Don’t start with the channel. Start with the funnel. Find where potential customers are dropping off, then fix the biggest bottleneck before spending more money elsewhere.
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