If Everyone Is Your Customer, No One Is
Who’s your target customer? “Everyone.” Excellent. That should make the media plan easy. Here’s why trying to market to everyone usually produces marketing that matters to no one.
Read More
Your Marketing Channels Aren’t Connected
Google Ads is doing one thing. Facebook is doing another. Email has declared independence. If your marketing channels aren’t working together, you don’t have a funnel. You have several marketing departments that have never met.
Read More
5 Marketing Tasks AI Shouldn’t Do for You
AI can create 30 social posts before you finish your coffee. Great. The better question is whether it should. Here are 5 marketing tasks where human judgment still matters.
Read More
Your Reports Have Data. Where Are the Answers?
Congratulations, your marketing dashboard has 47 charts. But does it tell you what to do differently on Monday? Here are 5 questions every useful marketing report should answer.
Read More
5 Marketing Tasks You Should Automate
Still doing your marketing manually? Here are 5 tasks small businesses can automate to save time and stay focused on generating customers.
Read More
Google Ads Get Clicks. Where Are the Customers?
Getting Google Ads clicks but no customers? The problem may not be your ads. Here are 5 places to look after the click.
Read More
Which Marketing Channel Should You Fix First?
Not sure whether to fix your ads, website, SEO, social media, or email first? Don’t start with the channel. Start with the funnel. Find where potential customers are dropping off, then fix the biggest bottleneck before spending more money elsewhere.
Read More
Are Your Cheap Leads Actually Good Leads?
Your CPL dropped from $80 to $35. Great result? Maybe. If the $80 leads were becoming customers and the $35 leads aren’t even qualified, your campaign may actually have gotten worse. Follow your leads beyond the form submission before deciding what’s working.
Read More
How to Track Your Competitors’ Marketing
What changed on your competitors’ websites this month? What are they advertising? What are they trying to rank for? You don’t need expensive software to start tracking competitors. A simple monthly process can reveal where they’re investing and, more importantly, what they might be missing.
Read More
Someone Filled Out Your Contact Form. Now What?
Getting someone to fill out your contact form is only half the job. They clicked, read your website, decided they were interested and sent you their information. What happens next? Start with an immediate confirmation Don’t leave someone wondering whether the form worked. Send an automatic confirmation that tells them their inquiry was received and
Read More
