Your Customer Lifetime Value Is Fiction
Your customer lifetime value looks impressive. But are the assumptions real? Discover five mistakes that inflate CLV and lead to expensive marketing decisions.
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Your Marketing Budget Has a Sunk Cost Problem
Your marketing campaign isn’t working, but you’ve already spent $40,000. Should you invest more or cut your losses? Here’s how the sunk cost fallacy quietly drains marketing budgets.
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Full-Time, Fractional or Agency?
Full-time marketer, fractional CMO or agency? Three different models, three different price tags. The right choice depends on your business needs, execution capacity and accountability for growth, not whoever has the prettiest pitch deck.
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Digital vs. Traditional? Wrong Question
Trade shows aren’t outdated. Google Ads aren’t automatically better. If a $10K event generates $50K in worthwhile revenue, book it again. The real divide isn’t digital vs. traditional marketing. It’s measurable marketing vs. marketing we do because “we’re supposed to.”
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You Know the Platform. Do You Know the Business?
You know every bidding strategy, attribution setting and campaign feature. Impressive. One annoying question: did the advertising actually help the business? Platform expertise matters. Business outcomes matter more.
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Are Your Cheap Leads Actually Good Leads?
Your CPL dropped from $80 to $35. Great result? Maybe. If the $80 leads were becoming customers and the $35 leads aren’t even qualified, your campaign may actually have gotten worse. Follow your leads beyond the form submission before deciding what’s working.
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Stop Selling in Every Social Media Post
13 Oct 2026
