If Everyone Is Your Customer, No One Is
Who’s your target customer? “Everyone.” Excellent. That should make the media plan easy. Here’s why trying to market to everyone usually produces marketing that matters to no one.
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Your Marketing Channels Aren’t Connected
Google Ads is doing one thing. Facebook is doing another. Email has declared independence. If your marketing channels aren’t working together, you don’t have a funnel. You have several marketing departments that have never met.
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Which Marketing Channel Should You Fix First?
Not sure whether to fix your ads, website, SEO, social media, or email first? Don’t start with the channel. Start with the funnel. Find where potential customers are dropping off, then fix the biggest bottleneck before spending more money elsewhere.
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You Know the Platform. Do You Know the Business?
28 Sep 2026
