If Everyone Is Your Customer, No One Is
Who’s your target customer? “Everyone.” Excellent. That should make the media plan easy. Here’s why trying to market to everyone usually produces marketing that matters to no one.
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5 Marketing Tasks AI Shouldn’t Do for You
AI can create 30 social posts before you finish your coffee. Great. The better question is whether it should. Here are 5 marketing tasks where human judgment still matters.
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Your Social Media Has Followers. So What?
2,000 followers. 137 likes. 14 comments. Great. But did anybody buy anything? Here’s what small businesses should measure beyond social media follower counts.
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Your Reports Have Data. Where Are the Answers?
Congratulations, your marketing dashboard has 47 charts. But does it tell you what to do differently on Monday? Here are 5 questions every useful marketing report should answer.
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5 Marketing Tasks You Should Automate
Still doing your marketing manually? Here are 5 tasks small businesses can automate to save time and stay focused on generating customers.
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Google Ads Get Clicks. Where Are the Customers?
Getting Google Ads clicks but no customers? The problem may not be your ads. Here are 5 places to look after the click.
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Which Marketing Channel Should You Fix First?
Not sure whether to fix your ads, website, SEO, social media, or email first? Don’t start with the channel. Start with the funnel. Find where potential customers are dropping off, then fix the biggest bottleneck before spending more money elsewhere.
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How to Track Your Competitors’ Marketing
What changed on your competitors’ websites this month? What are they advertising? What are they trying to rank for? You don’t need expensive software to start tracking competitors. A simple monthly process can reveal where they’re investing and, more importantly, what they might be missing.
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Someone Filled Out Your Contact Form. Now What?
Getting someone to fill out your contact form is only half the job. They clicked, read your website, decided they were interested and sent you their information. What happens next? Start with an immediate confirmation Don’t leave someone wondering whether the form worked. Send an automatic confirmation that tells them their inquiry was received and
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What Marketing Should You Do First With $500?
You have $500 for marketing. Where should it go? Not $100 into Google, $100 into Facebook, $100 into SEO and the rest scattered somewhere else. Pick one objective. Fix the destination. Choose one channel. Test it. Measure what actually turns into business.
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You Know the Platform. Do You Know the Business?
28 Sep 2026
