Are Your Cheap Leads Actually Good Leads?
Your CPL dropped from $80 to $35. Great result? Maybe. If the $80 leads were becoming customers and the $35 leads aren’t even qualified, your campaign may actually have gotten worse. Follow your leads beyond the form submission before deciding what’s working.
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How to Track Your Competitors’ Marketing
What changed on your competitors’ websites this month? What are they advertising? What are they trying to rank for? You don’t need expensive software to start tracking competitors. A simple monthly process can reveal where they’re investing and, more importantly, what they might be missing.
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Someone Filled Out Your Contact Form. Now What?
Getting someone to fill out your contact form is only half the job. They clicked, read your website, decided they were interested and sent you their information. What happens next? Start with an immediate confirmation Don’t leave someone wondering whether the form worked. Send an automatic confirmation that tells them their inquiry was received and
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Why Isn’t My Website Showing Up on Google?
Your website is live, but you can’t find it on Google. Before worrying about SEO rankings, check whether Google has actually indexed your pages. Here are a few simple ways to find out and what to check if it hasn’t.
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Do You Need a Landing Page for Google Ads?
Do Google Ads need a dedicated landing page? Not always. The better question is whether the page matches what someone searched for and what your ad promised. If visitors have to hunt for the service they clicked your ad to find, you may need a better destination.
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What Should You Put on a Contact Form?
How many fields should your contact form have? Probably fewer than you think. Ask visitors only for information you actually need. Then use hidden fields and UTMs to capture useful marketing information behind the scenes without making the form longer.
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DIY Keyword Research for Small Businesses
You can start keyword research without buying an SEO tool. Begin with customer questions, Google autocomplete, People Also Ask and Related Searches. Then, when you want search-volume data, take your list into Google Keyword Planner. Good keyword research starts with understanding what people are actually looking for.
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The 5 Marketing Numbers I’d Track If I Could Track Nothing Else
If I could track only 5 marketing numbers, these would be them: Qualified leads Conversion rate Cost per lead Customer acquisition cost Revenue generated Notice what’s missing? Followers. Likes. Impressions. Those numbers can be useful, but they don’t tell you whether your marketing is actually helping the business grow. Track the numbers that help you make better decisions, not just the numbers that make your report look good.
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What to Do Before Spending Money on Google Ads
Thinking about running Google Ads? Don’t spend a dollar until you’ve done these 5 things: ✓ Define your goals and audience ✓ Prepare a strong offer and landing page ✓ Research the right keywords ✓ Set up conversion tracking ✓ Establish a realistic budget and testing plan The right setup before launch can mean better results and less wasted budget.
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