Your Customer Lifetime Value Is Fiction
Your customer lifetime value looks impressive. But are the assumptions real? Discover five mistakes that inflate CLV and lead to expensive marketing decisions.
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Your Marketing Budget Has a Sunk Cost Problem
Your marketing campaign isn’t working, but you’ve already spent $40,000. Should you invest more or cut your losses? Here’s how the sunk cost fallacy quietly drains marketing budgets.
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Full-Time, Fractional or Agency?
Full-time marketer, fractional CMO or agency? Three different models, three different price tags. The right choice depends on your business needs, execution capacity and accountability for growth, not whoever has the prettiest pitch deck.
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Digital vs. Traditional? Wrong Question
Trade shows aren’t outdated. Google Ads aren’t automatically better. If a $10K event generates $50K in worthwhile revenue, book it again. The real divide isn’t digital vs. traditional marketing. It’s measurable marketing vs. marketing we do because “we’re supposed to.”
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If Everyone Is Your Customer, No One Is
Who’s your target customer? “Everyone.” Excellent. That should make the media plan easy. Here’s why trying to market to everyone usually produces marketing that matters to no one.
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You Know the Platform. Do You Know the Business?
You know every bidding strategy, attribution setting and campaign feature. Impressive. One annoying question: did the advertising actually help the business? Platform expertise matters. Business outcomes matter more.
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AI Made 50 Ads. Which Ones Matter?
AI created 50 ads in six minutes. Great. Now which ones deserve actual money? Creative abundance makes structured testing and marketing judgment more important, not less.
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Your Marketing Channels Aren’t Connected
Google Ads is doing one thing. Facebook is doing another. Email has declared independence. If your marketing channels aren’t working together, you don’t have a funnel. You have several marketing departments that have never met.
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5 Marketing Tasks AI Shouldn’t Do for You
AI can create 30 social posts before you finish your coffee. Great. The better question is whether it should. Here are 5 marketing tasks where human judgment still matters.
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Which Marketing Channel Should You Fix First?
Not sure whether to fix your ads, website, SEO, social media, or email first? Don’t start with the channel. Start with the funnel. Find where potential customers are dropping off, then fix the biggest bottleneck before spending more money elsewhere.
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Stop Selling in Every Social Media Post
13 Oct 2026
