Your Reports Have Data. Where Are the Answers?
Congratulations, your marketing dashboard has 47 charts. But does it tell you what to do differently on Monday? Here are 5 questions every useful marketing report should answer.
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Are Your Cheap Leads Actually Good Leads?
Your CPL dropped from $80 to $35. Great result? Maybe. If the $80 leads were becoming customers and the $35 leads aren’t even qualified, your campaign may actually have gotten worse. Follow your leads beyond the form submission before deciding what’s working.
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How to Use UTMs to Track Leads
Someone filled out your contact form. Great. But did they come from Google, LinkedIn, an email or somewhere else? UTM parameters can help you answer that question. Here’s a beginner-friendly explanation of what UTMs are and how they can help track where your leads come from.
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The 5 Marketing Numbers I’d Track If I Could Track Nothing Else
If I could track only 5 marketing numbers, these would be them: Qualified leads Conversion rate Cost per lead Customer acquisition cost Revenue generated Notice what’s missing? Followers. Likes. Impressions. Those numbers can be useful, but they don’t tell you whether your marketing is actually helping the business grow. Track the numbers that help you make better decisions, not just the numbers that make your report look good.
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You Know the Platform. Do You Know the Business?
28 Sep 2026
