Your Marketing Budget Has a Sunk Cost Problem
Your marketing campaign isn’t working, but you’ve already spent $40,000. Should you invest more or cut your losses? Here’s how the sunk cost fallacy quietly drains marketing budgets.
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You Know the Platform. Do You Know the Business?
You know every bidding strategy, attribution setting and campaign feature. Impressive. One annoying question: did the advertising actually help the business? Platform expertise matters. Business outcomes matter more.
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AI Made 50 Ads. Which Ones Matter?
AI created 50 ads in six minutes. Great. Now which ones deserve actual money? Creative abundance makes structured testing and marketing judgment more important, not less.
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Are Your Google Ads Conversions Wrong?
Google Ads says 20 conversions. Your CRM says 11 leads. Which one is right? Before increasing your budget or optimizing the campaign, check what Google Ads is actually counting. Duplicate tracking, secondary actions, and poorly configured conversion events can make performance look better than it really is.
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How to Use UTMs to Track Leads
Someone filled out your contact form. Great. But did they come from Google, LinkedIn, an email or somewhere else? UTM parameters can help you answer that question. Here’s a beginner-friendly explanation of what UTMs are and how they can help track where your leads come from.
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