Are Your Google Ads Conversions Wrong?
Google Ads says 20 conversions. Your CRM says 11 leads. Which one is right? Before increasing your budget or optimizing the campaign, check what Google Ads is actually counting. Duplicate tracking, secondary actions, and poorly configured conversion events can make performance look better than it really is.
Read More
How to Use UTMs to Track Leads
Someone filled out your contact form. Great. But did they come from Google, LinkedIn, an email or somewhere else? UTM parameters can help you answer that question. Here’s a beginner-friendly explanation of what UTMs are and how they can help track where your leads come from.
Read More
